Industry – Ducting

Ductung ecom growth

The business offers ducting related products and supplies in the UK. Specializes in dust & fume extractors, LEV testing and more.

Business Objective

The business wanted to increase their onsite traffic and revenue. The goal was to increase their organic by 50%. The business was (and currently is) actively using PPC with very large ad budgets.

SEO Challenge

There are a few large companies offering such products, but in the SERPs are also ranking companies like Amazon. The business already had some regular clients and good credibility but they needed more online visibility.

Solution:

  • An SEO strategy was developed according to the business needs
  • Keyword research was conducted in order to find the right audience and determine the most searched terms on Google
  • We did a detailed on-site analysis and developed conversion rate
    optimisation strategies
  • We did in-depth competition research.
  • The website text copy was analysed and optimized to improve keyword positions on the most relevant terms and provide more clear information for users. 
  • The existing onsite blog was optimized. New content was created based on researched topics related to the business niche.
  • UX improvements were made to increase user engagement and improve conversion rate. 
  • Offsite content  related to the business niche was written and distributed for information-based queries

Results (Website Traffic)

January 2018 – October 2020

There are a few large companies offering such products, but in the SERPs are also ranking companies like Amazon. The business already had some regular clients and good credibility but they needed more online visibility.

From Jan 2018 – Dec 2018, compared to the same period, but the previous year – Jan 2019 – Dec 2019.

It took a lot of onpage work and content for the traffic to start increasing, however, at the end of the first year of optimization, there was a large leap in traffic.

A serious problem that slowed down the ranking improvements was that for the first 7-8 months only about 15-20% of the suggestions and recommendations made by us were applied. Things have changed when that percent went to about 75-80%.

 From Jan 2019 – October 2019, compared to Jan 2020 – October 2020.

New Organic Users have increased by 258.88%. Page views have increased by 93.33%

Search Impressions and Clicks

Search impressions and Clicks have increased in the past few months as a result of the optimization and the efforts of our team.

Revenue

During the first year of optimization the revenue increased by 112.74%

In 2020, Organic revenue has increased by 23.91%.

In 2020, Phone Calls have increased by 22.69%.

We must note that the UK was in lockdown due to the COVID-19 pandemic this year, yet the search traffic has improved and the revenue of the business is slightly higher.